The routing layer for
digital ad traffic
RouteAd matches advertiser demand with publisher inventory across eight formats, in real time - so campaigns reach traffic that converts, and traffic earns what it's worth.
Built for both sides of the trade
Start from the side of the network that matches what you do. Advertisers and publishers run on the same routing layer.
Advertisers
Bid across formats and reach traffic that's already engaged, with targeting controls down to geo, device and carrier.
Start advertising →Publishers
Route unfilled inventory to the best available demand, without locking into a single format or buyer.
Start publishing →Why teams route through RouteAd
A routing engine built around matching demand to supply correctly - not around locking either side into one format.
Format-agnostic routing
Demand is matched to whichever format performs, rather than fixed to one channel.
Real-time bid matching
Inventory clears against live bids as they land, not against fixed placements.
Built-in quality filters
Traffic is checked against quality rules before it's billed, not after the fact.
Granular targeting
Geo, device, OS and carrier-level controls for advertisers who need precision.
Fast integration
XML feeds, JS tags or full RTB - connect however your stack already works.
Transparent reporting
Fill rate, eCPM and conversion data, visible to both sides of every trade.
How demand moves through RouteAd
Advertisers launch campaigns. The routing engine matches demand to available supply. Publishers deliver the inventory. Audiences see the result.
A practical mix of ad formats
Choose the placements that fit the campaign you're running, or the inventory you operate.
XML Search
Feed-based listings matched to live search intent.
Display
Visual banner placements sized for any layout.
Native
Ad units styled to match the page they sit on.
Pop
A single high-impact placement per session.
Push
Opt-in notifications that reach users after they've left.
In-Page Push
Push-style creative rendered directly on the page.
Video
Pre-roll and in-stream placements for video inventory.
Programmatic / RTB
Inventory cleared through real-time bidding.
Reach traffic that's already engaged
RouteAd gives advertising teams a way to reach digital audiences across a flexible set of formats, with routing that shifts spend toward what's actually converting.
- Bid across multiple formats from a single campaign
- Set your own targeting: geo, device, carrier, OS
- Pay for traffic that converts, not just delivers
- Spend routes around underperforming inventory automatically
- See fill, cost and conversion data in one place
Monetize inventory without picking one demand source
Put your traffic and placements to work with demand that's routed to whichever buyer is actually paying for it, across the formats your site already supports.
- Route unfilled inventory to the highest available bid
- Run multiple formats without multiple integrations
- Set your own floor prices and category blocklists
- Add new ad units without redeploying your site
- Track revenue per placement in real time
One routing engine, both sides of the trade
RouteAd isn't a single placement type - it's the layer where advertiser demand, publisher supply and eight ad formats meet, continuously re-matched as bids and inventory change.
XML feeds, programmatic connectivity, and format-level routing all run through the same engine, so neither side has to integrate more than once.
A clearer starting point
A few answers for teams evaluating RouteAd for the first time.
What is RouteAd?
RouteAd is a routing layer that matches advertiser campaigns with publisher inventory across eight ad formats, in real time.
Who is RouteAd for?
Advertisers looking for traffic across formats, and publishers looking to monetize inventory without committing to a single demand source.
Which formats does RouteAd support?
XML search, display, native, pop, push, in-page push, video, and programmatic/RTB. The right mix depends on your campaign or your inventory.
How is traffic quality handled?
Inventory is checked against quality filters before it's billed, and both sides get visibility into fill rate and performance data.
How do I get started?
Get in touch and tell us whether you're bringing demand or supply - we'll help you find the right starting point.
Ready to route your traffic?
Start advertising, start publishing, or send us a message and we'll help you find the right fit.